This best-selling book can help you grow your business!
Does this describe you? As a business owner, manager or entrepreneur, you’re being yanked every which way by day-to-day business. You worry about the bottom line because sales just aren’t where you think they should be. Everyone tells you, “Do more marketing!” But where do you focus? Social media? Digital advertising? Radio? Print? And how do you know if you’re spending money wisely?
My new book, Zipline to Success, Fast-Track Marketing Strategies to Accelerate Your Sales & Profits, is ideal for new and existing business owners and managers who believe in their company’s potential and want to make more money, who may not have a big marketing budget, and who are looking for practical solutions to grow their sales, boost the bottom line, and gain a competitive edge.
The proven Zipline to Success system has helped hundreds of companies zip over roadblocks, avoid costly mistakes, and accelerate their success. Discover smart, practical, easy-to-use strategies and insider tips that show you how to fast-track your marketing, measure outcomes, and quickly course correct when your buyers shift gears.
Learn how to:
- Achieve a genuine competitive edge
- Use practical shortcuts to boost sales & profits
- Turn competitors into your “best friends”
- Market on a shoestring budget
- Zip over the “digital divide”
- Use pricing as a marketing tool
- Speak your customer’s language
- Avoid the 3 Bs of marketing
- and so much more!
Praise for Zipline to Success
With over 30 years of executive experience, I know firsthand the challenges that companies face on the road to sales and success. I have not only overseen the growth of the publishing industry’s first billion-dollar brand in Chicken Soup for the Soul®, but also created a multi-million dollar training company around the success principles of author Jack Canfield.
In an engaging and straightforward style, Claudia’s book helps business owners and managers look beyond working in their business to working on their business. Zipline to Success presents real-life situations from her extensive consulting experience to illustrate essential and practical strategies, tactics and solutions that any company can use to transform their marketing efforts.
What makes this book even more valuable are the creative insights Claudia shares that a company can use to set themselves apart from the competition. In today’s highly competitive business arena, differentiating your business to stand out from the crowd is critical. This book will give you the tools to help make it happen. I highly recommend it. – Patty Aubery, President of The Canfield Training Group
Competing online can be a very technical and complicated endeavor. Zipline to Success is one of the few books that explains this topic in an easy-to-understand manner. I highly recommend it! – Eric Spellmann, President, Spellmann & Associates
Read this book with pen in hand because it’s full of profitable nuggets to grow your business! – Bill Harrison, President, Bradley Communications Corp.
“Zipline to Success showcases and shares Claudia’s extensive business expertise and gives readers actionable strategic and tactical methods that can genuinely benefit their companies. This book does an excellent job offering solutions to the many marketing challenges that small businesses often face.” – Kurt Clark, Director, SBA – Small Business Development Center
“Zipline to Success is for every business owner, manager and entrepreneur who wants to optimize and even transform how their company does its marketing. Filled with practical actionable strategies and tactics, this book shows you how to make marketing happen fast and cost-effectively, how to measure and evaluate outcomes, and how to quickly course correct to gain the competitive edge.” – Steve Harrison, Partner & Chief Instructor, Bradley Communications Corp.
“I love this book! It provides companies with vital information and real-life examples that will definitely help them do marketing the smart way, saving money and getting results.” – Julia M. Rhodes, CEO, KleenSlate Concepts
There’s nothing small about running a small business! Does this describe you? You own or manage a small business (by the way, if you have under 500 employees, that’s how the Small Business Administration classifies you). You’re being pulled every which way because of all the hats you wear, while at the same time, you worry about the bottom line because sales just aren’t where you want them – or you think they ought to be.
Some days, you feel like you’re riding wild on a zipline with no idea what’s waiting at the bottom – or along the way – and have that ache-in-the-gut feeling of barely being in control. Sound familiar? Of course, you just don’t hop on a zipline and let go! You’re guaranteed a painful landing if you try that.
You’ve got to choose the right gear, understand how to use it, know where you’re headed, watch out for trees, maybe even a confused bird, possibly say a few prayers when you look down that long sloping wire, figure out how to adjust for wind gusts or start spinning around like a top, and how to land safely…
Money Magazine flat out says that “Ineffective marketing is one of the top eight reasons small businesses fail.” The operating word is “ineffective.” Marketing that that sucks out money and your time, but doesn’t work. Ever had that happen to you? But it doesn’t have to be that way. There are marketing secrets that deliver results…