The Book
Grow your business with this award-winning Amazon best seller!
Every day, most business leaders make marketing mistakes that cost them thousands of dollars, because they don’t understand how to make their marketing deliver results.
People buy a product or service because they understand how it benefits them, and it sounds better than what the competition has to offer – and Zipline’s effective marketing strategies and tactics can show you how to make that happen.
Zipline to Success, Fast-Track Marketing Strategies to Accelerate Your Sales & Profits reveals:
- How you can leverage marketing to connect with your customers so they “get” why they should buy from you.
- Surprisingly simple ways you can achieve a genuine competitive advantage.
- Key steps you need to take to spend your marketing dollars wisely.
Whether you’re the owner of a small business, a start-up, or the sales and marketing manager of a mid-sized firm, this practical award-winning Amazon best-selling guide delivers solutions that take the guesswork out of marketing, and will transform how you create and put into play a winning marketing plan designed to grow your business, help boost your bottom line, and show you how to gain a competitive edge.
Discover 27 Zipline Essentials that include:
Praise for Zipline to Success
Excerpt
There’s nothing small about running a small business! Does this describe you? You own or manage a small business (by the way, if you have under 500 employees, that’s how the Small Business Administration classifies you). You’re being pulled every which way because of all the hats you wear, while at the same time, you worry about the bottom line because sales just aren’t where you want them – or you think they ought to be.
Some days, you feel like you’re riding wild on a zipline with no idea what’s waiting at the bottom – or along the way – and have that ache-in-the-gut feeling of barely being in control. Sound familiar? Of course, you just don’t hop on a zipline and let go! You’re guaranteed a painful landing if you try that.
You’ve got to choose the right gear, understand how to use it, know where you’re headed, watch out for trees, maybe even a confused bird, possibly say a few prayers when you look down that long sloping wire, figure out how to adjust for wind gusts or start spinning around like a top, and how to land safely…
Money Magazine flat out says that “Ineffective marketing is one of the top eight reasons small businesses fail.” The operating word is “ineffective.” Marketing that that sucks out money and your time, but doesn’t work. Ever had that happen to you? But it doesn’t have to be that way. There are marketing secrets that deliver results…