Zipline Minute #17: WIFME ~ Features vs Benefits
Can you tell me your customer WIFME? Whether on their websites or ads, companies often focus on product or service features. But they don’t answer the most important question a customer wants to know: WIFME. Learn why WIFME is a mission critical part of marketing and branding.
You may also like
Are you focused only on day-to-day business operations? If the answer ...
21 views
Is your pricing strategy really profitable? Too often, companies set ...
45 views
When did you last listen to your voice message? Often a first point of ...
36 views
Do you know what the top mistake most companies make when it comes to ...
27 views
Do you think you need to be everywhere on social media? The answer is ...
42 views
Are you still focused on being everything to everyone? More than ever ...
42 views
Are you speaking in your customer's language? You may not realize that ...
47 views
Are you really taking care of your Golden Geese? Many companies don’t ...
39 views
Did you know your competitors can be your BFF? Learn simple tips on ...
46 views
Do you include a CAT with all your advertising? if not, your ads and ...
75 views
If you're doing the SOS marketing efforts in your company, it's a ...
75 views
One of the most wasted pieces of marketing real estate is often a ...
70 views