Video Interview: Brainhackers with Dave Farrow, Brainhackers.com
Claudia and Dave tackle the important of knowing how to define your target audience and how to be the solution to their problems in a way that sets you apart from the competition.

Radio Interview: WEEU with Nick Lawrence, WEEU 830AM – Pennsylvania
Claudia and Nick discuss her award-winning book, Zipline to Success, and what every business needs to know when it comes to marketing to the largest generation in history, the Millennials.

Claudia Newcorn recipient of the 2018 Central California SBDC Network’s State Star Award
The Central California Small Business Development Center (SBDC) Network is pleased to announce Claudia Newcorn, Regional and Valley Sierra SBDC Business Advisor, as the recipient of the 2018 Central California SBDC Network’s State Star Award.

Claudia has been awarded the Central California SBDC Network’s State Star Award for her performance excellence and service of the highest caliber beyond the standard. The award, given annually, recognizes a member of the Central California SBDC Network that has shown exemplary performance and a strong commitment to small business success.

Claudia will be recognized at a special awards reception honoring the 2018 America’s SBDC State Stars in conjunction with the America’s Small Business Development Center Network (ASBDC) 38th National Conference. The annual SBDC award recognizes the top performer from each state who makes significant contributions to their Network, demonstrates exceptional performance, and embodies a strong commitment to small businesses.

Claudia and Andy talk about the many resources that people have to zero in on target audience demographics, and the importance of incorporating strong storytelling in today’s marketing messages.

Radio Interview: NewsTalk Radio “The Power of Information” with Mark Cope, KXYL 102.3 FM – Texas
Claudia and Mark talk about Super Bowl 2018 commercials, how they reveal key marketing insights onto the buyer behavior of the Millennial Generation, and how today’s companies can incorporate that information into their own ad campaigns.

TV Interview: “America Trends” on You Too America with Renee Kohn
Claudia and Rene review commercials on the 2018 Olympics and discuss how they reveal important data on how to more effectively market to the Millennials buyers.

TV Interview: “America Trends” on You Too America
Claudia and Renee Kohn discuss essential marketing strategies for Entrepreneurs and Small Businesses, and some key steps they can take to accelerate success.

Radio Interview: “Talk with Francesca” Show on WMEX 1510 AM – Boston
Claudia and Francesca discuss Women’s Business Start-Up trends, how to improve chances for success, and why marketing isn’t a “waste of time” in today’s digitally-driven world.

Radio Interview: “The Mike Robinson Show” with Mike Robinson, The Answer / AM 970 and Microbin Radio
Claudia and Mike discuss how Women Entrepreneurs have become an important economic engine, and effective marketing strategies for success.

Radio Interview: “Alive at 5” with David Leonard, KYNT / 1450 AM
Claudia and Dave discuss why Women Entrepreneurs are the fastest growing segment of business owners, and smart marketing strategies for success.

Radio Interview: Community Focus with Matt Nie, WBSD 89.1 FM
Claudia and Matt explore the challenges small businesses face, and some key steps entrepreneurs can use to accelerate their growth.

Radio Interview: Business Life Works with Margaret McCraw, Positive Talk Radio
Claudia and Margaret discuss the importance of planning and organization in business in order to achieve goals and measurable results.

Radio Interview: KW Magazine with John Maciel, CKWR 98.5 FM Canada
Claudia and John discuss social media marketing do’s and don’ts to improve customer interest and outcomes.

Radio Interview: “Alive at 5” with David Leonard, KYNT / 1450 AM
Claudia and Dave discuss valuable methods to make competitors your best friend as a way to improve marketing and gain a competitive edge.

• Listen to the interview

Zipline to Success wins Best Business Book at the 2017 San Francisco Book Festival
Zipline to Success took the top award in the Business Books category at the San Francisco Book Festival. Claudia joined the “Table of Honor” list reserved exclusively for award winners.

Radio Interview with Central Valley Business Times
Listen to Claudia’s insightful interview that reveals important marketing tips with Douglas Caldwell, Editor & Publisher of Central Valley Business Times.

• What many business are overlooking in their marketing
• How do you know what’s working for you if you’re not measuring it
• Listen to the interview