Acorn Marketing
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Claudia speaking at Successful Women of America in September
Claudia will be sharing her insights and advice on marketing in “The New Normal” as companies seek creative ways to stay in business. To learn more, visit https://www.swofa.org/events.
Good2Go Stanislaus Covid-19 Safety Effort
Claudia has partnered with the Good2Go Stanislaus Task Force, Opportunity Stanislaus and Stanislaus county to manage the marketing efforts for the new program. The role of the Good2Go Stanislaus Task Force is to work in collaboration with County Health officials to identify and implement safe practices to reopen the business community. The Task Force is made up of select government officials, business and community leaders. The program includes a website (www.Good2GoStanislaus.com), development of a Marketing Toolkit, assisting with development of a Covid-19 training module, and working with other Task Force members to support CDC- and State-approved protocols to help communities get back to business.
Modesto Junior College – Be Your Own Boss Conference
Claudia was a workshop presenter at Modesto Junior College’s inaugural “Be Your Own Boss / Start Your Own Small Business” conference. Students, entrepreneurs and small business owners had the opportunity to attend a round-robin of three workshops on marketing, finance and creating a business plan. Each presenter got a chance to do their workshop three times to a very engaged and enthusiastic group of individuals. With over 99% of companies in the U.S. being small businesses, Claudia noted that it’s especially rewarding to be able to help aspiring business owners with information and insights they can use to further their business goals.
Central CA Strategic Conference 2019
Claudia was a workshop presenter and moderator for the Central CA Strategic Conference in Morro Bay, CA, speaking about marketing methods to enhance outreach and consumer engagement tailored to local target audience needs. Workshop activities involved creative ways to allocate human capital and funding resources to deliver the best ROE (return on effort).
Zipline to Success has been featured in Lindsey’s List, “50 Books for Small Businesses.”
The diversity of books in her list is really inspiring, and I encourage you to check it out as having possible resources for your own entrepreneurial ventures.
Claudia received the 2019 Central California SBDC Center Impact Award for consulting excellence, for her work with businesses across a diverse array of industries, from manufacturing to restaurants to retail. The award was given during National Small Business Week, which recognizes the value of small businesses to the U.S. economy, and the importance of consultants who collaborate with companies on achieving success.
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