Videos

Are you still focused on being everything to everyone? More than ever in today’s business climate, it’s essential to analyze and target your best customers. Learn how to assess and focus your marketing on different segments within your business.

Are you speaking in your customer’s language? You may not realize that how you communicate isn’t on point when it comes to your audience. Learn how to listen and “translate” your messaging to make it more effective.

Are you really taking care of your Golden Geese? Many companies don’t realize that all customers are not created equal, and applying just one approach may actually cost them customers. Learn how to identify your Golden Geese and quick tips on how to improve your customer engagement.

Did you know your competitors can be your BFF? Learn simple tips on how to use their information to strengthen your positioning and business.