Are you focused only on day-to-day business operations? If the answer is ‘yes’, you may be setting your company up for trouble in today’s rapidly evolving business environment. Learn some simple steps you can take to reduce risk.
Zipline Minute #17: WIFME ~ Features vs Benefits
Can you tell me your customer WIFME? Whether on their websites or ads, companies often focus on product or service features. But they don’t answer the most important question a customer wants to know: WIFME. Learn why WIFME is a mission critical part of marketing and branding.
Zipline Minute #16: Pricing to Lose Money
Zipline Minute #15: Smart Voice Messages
When did you last listen to your voice message? Often a first point of contact for your customers, too many companies have a ‘one and done’ approach to their voice message and on-hold message. Learn some easy steps to maximize this marketing tool.
Zipline Minute #14: The Foundation of Smart Promoting
Do you know what the top mistake most companies make when it comes to developing effective promotional efforts? Discover why one simple step can make all the difference between “hoping for the best” and a results-focused promotion.
Zipline Minute #13: 3 Smart Social Media Tips
Do you think you need to be everywhere on social media? The answer is no, you don’t. Learn smart tips on how to to assess where you need to be, and better focus your social media efforts to connect with your customers.