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Zipline to Success

Fast-Track Marketing Strategies to Accelerate Your Sales & Profits

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Zipline Minute #18: Are you working ‘on’ or ‘in’ your business?

April 8, 2022 by Claudia Newcorn

Are you focused only on day-to-day business operations? If the answer is ‘yes’, you may be setting your company up for trouble in today’s rapidly evolving business environment. Learn some simple steps you can take to reduce risk.

Zipline Minute #17: WIFME ~ Features vs Benefits

June 3, 2021 by Claudia Newcorn

Can you tell me your customer WIFME? Whether on their websites or ads, companies often focus on product or service features. But they don’t answer the most important question a customer wants to know: WIFME. Learn why WIFME is a mission critical part of marketing and branding.

Zipline Minute #16: Pricing to Lose Money

May 5, 2021 by Claudia Newcorn

Is your pricing strategy really profitable? Too often, companies set pricing to “be competitive” before knowing their true costs of doing business. And then they dial up their marketing, resulting in losing money with every sale. Learn two critical steps when setting your pricing strategy.

Zipline Minute #15: Smart Voice Messages

April 14, 2021 by Claudia Newcorn

When did you last listen to your voice message? Often a first point of contact for your customers, too many companies have a ‘one and done’ approach to their voice message and on-hold message. Learn some easy steps to maximize this marketing tool.

Zipline Minute #14: The Foundation of Smart Promoting

March 17, 2021 by Claudia Newcorn

Do you know what the top mistake most companies make when it comes to developing effective promotional efforts? Discover why one simple step can make all the difference between “hoping for the best” and a results-focused promotion.

Zipline Minute #13: 3 Smart Social Media Tips

February 25, 2021 by Claudia Newcorn

Do you think you need to be everywhere on social media? The answer is no, you don’t. Learn smart tips on how to to assess where you need to be, and better focus your social media efforts to connect with your customers.

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Claudia Newcorn
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