Videos

Are you focused only on day-to-day business operations? If the answer is ‘yes’, you may be setting your company up for trouble in today’s rapidly evolving business environment. Learn some simple steps you can take to reduce risk.

Can you tell me your customer WIFME? Whether on their websites or ads, companies often focus on product or service features. But they don’t answer the most important question a customer wants to know: WIFME. Learn why WIFME is a mission critical part of marketing and branding.

Is your pricing strategy really profitable? Too often, companies set pricing to “be competitive” before knowing their true costs of doing business. And then they dial up their marketing, resulting in losing money with every sale. Learn two critical steps when setting your pricing strategy.

When did you last listen to your voice message? Often a first point of contact for your customers, too many companies have a ‘one and done’ approach to their voice message and on-hold message. Learn some easy steps to maximize this marketing tool.

Do you know what the top mistake most companies make when it comes to developing effective promotional efforts? Discover why one simple step can make all the difference between “hoping for the best” and a results-focused promotion.

Do you think you need to be everywhere on social media? The answer is no, you don’t. Learn smart tips on how to to assess where you need to be, and better focus your social media efforts to connect with your customers.