Not knowing your target audience can be costly
Do you really know your target audience and what motivates them to buy? If you don’t, then you’re missing out on revenue and profit opportunities. Not knowing the wants and…
Watch Your Language
Are you boring when it comes to presenting your business to prospects? If so, you may be encouraging them just to choose you based on price. Too often, neither printed…
Deceptively Easy Tips to Boosting Customer Loyalty
We all know that a loyal customer is priceless. The old 80/20 rule puts it best: 80% of your business comes from 20% of your customers. But if you don’t…
Focus Groups – A Powerful Consumer Insights Tool
The objective of Focus Groups is to gather in-depth data on a variety of questions from those individuals defined as the potential target audience for a product, service, or concept….
How Employees Can Trash Your Company
Company owners, presidents and managers, beware! Your most important advertising tools may be damaging your business! During a recent highway drive in heavy traffic, my attention was captured by two…